Commercial modeling is a huge field, it embodies many forms of modeling including
print, photography and even modeling which doesn’t involves any photography. Commercial
modeling in zest is the base of modeling or could be seen as the form of modeling
which fuels the growth of all modeling sectors.
What’s required to be a Commercial Model?
The first thing that’s essential for a commercial photography is Height. Yes, the
height really does matter when it comes to commercial modeling. A model who wants
to appear in a commercial advertisement is usually required to be on average, about
5’6 ½” tall as a female and 5’11 ½” tall as a male. The criteria indeed are different
than those for fashion modeling but height does matter a lot in commercial print
In the main domain of commercial modeling, very short and very tall models are rarely
hired for campaigns or advertising etc. There might be exceptions to the rule, but
the majority of commercial work tends to go to those who are of mid-range height.
Mostly, it is all about what the client wants. One has to meet the requirements
and criteria, set by the clients. Another thing different in commercial modeling
than fashion modeling is that commercial models can be older or heavier and don’t
always need to be pretty or beautiful, often generic looks or interesting feature
will get the job. For the most part of their job, commercial models are asked to
play rolls. The commercial model selected will look like an idealized version of
the roll they are playing. Skills that can help a commercial model are acting ability,
an outgoing personality, easy availability for jobs, and good self-presentation
Financial Aspects of Commercial Modeling?
Commercial modeling does not promise a heavy fee although the pay can be pleasant
enough. Indeed for some assignments like national advertising campaigns one can
be assured of getting heavy money. But it all gets settled as commercial modeling
is the back bone of the industry and is where the main portion of jobs are available,
hence finding a suitable assignment won’t be much tough.
Scope of Commercial Modeling
Fashion models do also work as commercial models, although the reverse is hardly
true. As a commercial model there are a few things that one can do to improve the
chances of getting work. The first and foremost thing is good networking. With contacts,
you can learn about the types of photos that will get you the most work. Like in
ideal cases the headshots should portray a variety of looks to help promote a model
to a wider variety of clients. Having this type of information will help to put
together a high quality portfolio capable of landing you a job.
Agency is the prime requirement for commercial modeling
Remember, a great majority of commercial jobs are booked through agencies. Being
connected with a modeling agency can help you to find a reputable agent that will
help you to get reputable jobs. In shadow of an appropriate and capable modeling
agency you will gain access to the expertise that can help you to understand what
is expected of you as a professional model, and you can learn how to practice before
entering the business. The people with more knowledge and a better research of the
field have greater chances of succeeding in Commercial modeling